The subjective experience of habit captured by self-report indexes may lead to inaccuracies in the measurement of habitual action.

The subjective experience of habit captured by self-report indexes may lead to inaccuracies in the measurement of habitual action Martin S. Hagger, Amanda L. Rebar, Barbara Mullan, Ottmar V. Lipp & Nikos L. D. Chatzisarantis a Health Psychology and Behavioural Medicine Research Group, School of Psychology and Speech Pathology, Laboratory of Self-Regulation, Curtin University, Perth, WA, Australia b Centre for Physical Activity Studies, Institute of Health and Social Science Research, Central Queensland University, Rockhampton, Queensland, Australia Accepted author version posted online: 05 Sep 2014.